VISTAKON(R) Launches Electronic Contact Lens Reminder Service To Help Improve Contact Lens Compliance

Contact lens
wearers no longer have to worry about forgetting to replace their lenses as
recommended by their eye care doctor. Today, VISTAKON(R), Division of
Johnson & Johnson Vision Care, Inc. and maker of ACUVUE(R) Brand Contact
Lenses, announced the national launch of ACUMINDER(TM), a complimentary
online service designed to improve contact lens compliance and eye health
for the nation's 38 million contact lens wearers.


The new service was developed following research conducted among more
than 3,000 visitors to the ACUVUE website which indicated that contact lens
noncompliance is on the rise. In 2005, 59 percent of respondents claimed to
change their lenses less often than recommended by their doctor. In 2006,
that number skyrocketed to 79 percent.



The results parallel findings from the Americans' Attitudes &
Perceptions About Vision Care survey, which was conducted by Harris
Interactive(R) on behalf of The Vision Care Institute(TM), LLC, A Johnson &
Johnson Company. In that 2006 survey of more than 3,700 Americans, less
than half (46 percent) of contact lens wearers agreed that they always
replace their contact lenses according to the recommended schedule.



And, according to the survey, younger wearers were less likely to be
compliant. Three out of five contact lens wearers aged 30-39 (58 percent)
or 40 and older (62 percent) said they were likely to adhere to the
recommended schedule, compared to only two out of five (43 percent) contact
lens wearers aged 18-29. The survey did not query wearers under the age of
18.



"Adherence to prescribed replacement schedules and recommended wearing
schedules, as well as regular return visits to the eye care practitioner
for yearly examinations, are essential to good eye health," says Michael
Slusky, O.D., a Chicago-based Optometrist. "Failure to comply with any or
all of these may result in significant complications and possibly
discontinuation of contact lens wear."



Contact lens wearers who register for the free service can elect to
receive an automatic reminder via e-mail, cell phone text message, and/or a
computer desktop prompt. Registration is open to all contact lens wearers
at acuminder.



ACUVUE(R) and VISTAKON(R) and ACUMINDER(TM) are trademarks of Johnson &
Johnson Vision Care, Inc.



The Vision Care Institute(TM) is a trademark of The Vision Care
Institute, LLC


VISTAKON(R), Division of Johnson & Johnson Vision Care, Inc.

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